Bordeaux Digital PrintInk Cuts Ties with Private Label Reseller in Germany
Company Commits to German Authorized Resellers BRS, Mtec and Mediatronics for 2014
Dusseldorf, Germany -21 October 2013– Bordeaux Digital Printink, a world leader in manufacturing and marketing a wide range of inks and coatings, today announced its separation from private label reseller EASY GmbH.
Bordeaux inks, which until recently were distributed in Germany under the Easy GmbH brand name, will now be distributed directly by Bordeaux’s authorized resellers only. This move supports Bordeaux’s commitment to stand behind its high quality products and customer service, while strengthening the Bordeaux brand name.
EASY clients are advised to contact Bordeaux’s authorized resellers, BRS (brs-repro.de), Mtec (mtec-printer.de) and Mediatronics (mediatronics.com), in order to continue receiving original quality inks, cartridges and chips.
This decision is based on Bordeaux’s continuous growth in Germany, boosted by its dedicated partners, distributors and long term strategic vision.
“This is a very good time for Bordeaux in the German market, we are recognized for our high quality products and customer service,” says Matthew Reijnders, Director of Sales and Business Development for Bordeaux. “The decision to focus Bordeaux’s distribution efforts through the top three distributors in Germany will ensure that our users receive genuine Bordeaux inks in their original cartridges instead of refillable ones.”
The continuous growth can be explained in part by Bordeaux’s recent product expansion including new environmentally friendly water based EDEN dye sublimation inks, the recent launch of additional ECO friendly solvent inks such as FUZE ECO NR 5, and FUZE ECO GS and FUZE ECO SC inks and Smart Bulk Systems for Epsons’ GS6000 and SureColor S-series, respectively.
BRS, Bordeaux’s authorized distributor in Germany will display Bordeaux’s large range of cost effective solutions that offer high quality printing and valuable productivity solutions at the upcoming VISCOM Dusseldorf, 7-9 November 2013, in Hall 8B stand D60. The solutions are suited to a wide variety of substrates and media.