A leading nightclub was seeking to renovate their interior design with a distinctive look using highly vivid colors.  The challenge was to transform the club’s outdated dull interior into an inviting, cool and memorable space which would not only enhance our customers’ experience, but also inspire them to tell their friends.

Their print shop works closely with its customers to deliver creative solutions, and being a Bordeaux partner, asked the company’s ink engineers to suggest solutions that would deliver the ‘wow factor’.

One of the solutions proposed by Bordeaux was fluorescent ink – which would deliver an impactful graphic presence even under low lighting conditions.

Coincidentally at that time Bordeaux was developing an innovative fluorescent ink for the commercial digital printing market; it was visible in the light and highly reflective, fluorescent, in the dark. The ink had already undergone rigorous in-house testing on a Nur® Blueboard printer for viscosity, surface tension, particle size, stability, adhesion, drying rate, colour space and durability – a suite of tests which Bordeaux applies to all its products before releasing them to market.

Bordeaux agreed to run an on-machine beta test of their new fluorescent ink with their customer, for use in this nightclub. The club owner was delighted with the effect achieved and gave the print shop the green light to print and install the artwork to stunning effect.

This was the first installation of Bordeaux’s innovative fluorescent ink. Since its launch in 2001, the fluorescent ink has been highly successful and has been used in more interiors as well as in a wide range of applications, with Nur® Fresco, Nur® Salsa, Vutek® Ultravu, DGI, Mutoh® Toucan and other solvent-based printers.  The ink has demonstrated outstanding durability, excellent wash fastness and is a significant addition to the company’s portfolio of sustainable water-based inks.

CEO and founder Moshe Zach comments: “Bordeaux’s future will continue to be dependent on our ability to deliver original products that are at the forefront of inkjet digital printing. We believe that the key to staying relevant and continue growth is by developing new customer-centric products.

“Building on the success of this innovative ink, Bordeaux has since introduced other world fist products such as water-based thermal ink, an oil based ink and other ecologically friendly inks such as Eco solvent and UV curable inks.

Inspired by the need for sustainable business practices the most recent introduction is a revolutionary latex-based ink for textiles suitable for digital printing on all natural and blended fabric.  Whether you print on cotton or blended fabric, the ink is the same.  Using direct digital printing allows for small runs and less waste so print shops can realize cost savings and greater profit-earning potential from all print jobs.  This is a significant addition to our portfolio of industry-leading green inks,” concludes Zach.